Rough Life, Soft Kitty

I’ve mentioned Nala Cat to a lot of people lately, and here she is. This is a splendid example of a successful 21st century marketing program: as good on the inside as it is on the outside.

A former stray, rescued from an animal shelter as a kitten, Nala (who seems to have a couple of congenital problems that only add to her extreme cuteness) sells iPhone covers, t-shirts and other Nala memorabilia while donating 30% of her earnings to rescue and advocating for strays. Oh: and she has 62,000+ Facebook followers and 805,000+ followers on Instagram, all while being simply steeped in cuteness.

Here’s Nala on the web.